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Prosocial Behavior’s Impact on Physician’s Performance: An Empirical Investigation in Online Healthcare Community

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zhujiangren: wangjianjun

shihou: 2020nian12yue17ri(zhousi) shangwu9:00-10:30

didian: tengxunjihuiid 304 834 693

zhujiangrenjianjie:

wangjianjun,dalianligongdaxue,jingjibanlixueyuan,chuanshou,boshishengdaoshi。meiguodongkaluolainazhoulidaxueshangxueyuanboshihou;zuozhiyazhoulidaxueshangxueyuanbaihouxuezhe;2013niandangxuanjiaodaobu“xinshijiyouyirencaichengchidasuan”。shouyaoyantaofanchouwei: yiliaobanshibanli、shujumixin、dianzishangwuyuwuliudeng。guoduliyiquntichengyuan,jiaodaobuliyituanduichengyuan。zhangguanguodutianranmixinjijinmingmu3xiang,biedeshengbujimingmu2xiang。zai《omega》、《information & management》、《international journal of production research》、《computers in human behavior》、《computers & operations research》、《international journal of production economics》、《transportation research part e》、《ieee transactions on systems, man and cybernetics: systems》dengguojissc/sciqikanbanfalunwen60yupian;zai《tixigongchengshijiyulilun》、《tixigongchengxuebao》、《keyanbanli》、《nankaibanlipiping》dengjijinweibanlimixinburendingaleiqikanbanfalunwen40yupian。

baogaozeyao:

with the development of information technology, online healthcare community has gradually become a new channel to solve the shortage of medical resources. physicians, as providers of medical services and information in the community, play an important role in the community. scholars have studied various factors affecting physicians' online performance in order to attract more physicians to join the community and make the community develop continuously. however, the impact of physicians' prosocial behavior on online performance has not been verified. we test hypotheses on 6204 physicians in an online healthcare community (ohc). the results of data analysis show that prosocial behavior can improve physicians' online performance only when the strength of prosocial behavior is below the tipping point. in addition, the influence of prosocial behavior is heterogeneous for physicians with different online word-of-mouth (wom) and professional titles. for physicians with higher wom, this effect of prosocial behaviors still exists, but it does not improve the performance of physicians with lower wom; for physicians with lower professional titles, focusing on the quality of prosocial behavior is more conducive to performance improvement while for physicians with higher professional titles, increasing the number of prosocial behaviors would be more conducive. the results encourage physicians’ engagement in prosocial behaviors and give some implications on how to perform the behaviors strategically.

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